TikTok Cross-Border E-commerce Internet Service - Business Plan¶

Version: 1.0
Last Updated: 2026-01-17
Confidentiality: Internal Use Only

Executive Summary¶

Product Positioning¶

Enterprise-grade international internet acceleration service for TikTok cross-border e-commerce sellers, solving network connectivity issues when accessing TikTok, Instagram, Facebook and other international platforms from mainland China.

Core Value Proposition: Enable sellers to access international e-commerce platforms as smoothly as accessing domestic websites.

Target Customers¶

• TikTok Shop cross-border sellers in China
• Instagram/Facebook e-commerce operation teams
• Enterprises requiring stable international platform access
• Cross-border e-commerce service providers/agencies

Market Size¶

• TikTok Shop cross-border sellers in China: 100,000+ active merchants
• Addressable market: 20,000-30,000 enterprise customers
• Annual revenue per customer: ¥3,000-15,000 (depending on package)

Technical Architecture Overview¶

System Architecture Diagram¶

User Devices in China
        ↓
WiFi Router
        ↓ [Smart Routing]
OpenWrt Gateway + OpenClash
        ↓ [Encrypted Tunnel]
LA VPS Relay Server (vmiss.ata.lol)
        ↓ [Enterprise Proxy]
StarVPN Business SOCKS5 Proxy
        ↓ [US Exit IP: 168.148.92.254]
TikTok / Instagram / Facebook / YouTube

Technology Stack¶

Key Selling Points¶

1. Zero Learning Curve - Plug & Play¶

The Problem:
Traditional VPNs require software installation on every device and employee training.

Our Solution: - ✅ Router-level proxy, works immediately after connecting to WiFi - ✅ Phones, computers, tablets work automatically without installing any software - ✅ New employees online within 5 minutes

Customer Value: Reduce IT operational costs, improve team efficiency.

2. Smart Traffic Routing - Domestic + International Dual-Path¶

The Problem:
Global VPNs slow down access to domestic websites (Taobao, WeChat).

Our Solution: - ✅ Domestic direct connection: Taobao, WeChat, Douyin maintain 50ms latency - ✅ International acceleration: TikTok, Instagram automatically use acceleration tunnel - ✅ Ad blocking: Automatically filter 200,000+ ad/tracking domains

Technical Implementation: 345,000+ smart routing rules, updated in real-time.

Customer Value: Doesn't affect domestic business, only accelerates international platforms.

3. Enterprise-Grade Reliability - 99.5%+ Uptime¶

The Problem:
Consumer-grade VPNs frequently disconnect, affecting business operations.

Our Solution: - ✅ Three-layer fault tolerance: Primary/backup line auto-switching - ✅ Health checks: Monitor line quality every 3 minutes, automatic failover - ✅ Commercial-grade exit: StarVPN enterprise SOCKS5, not public VPN

Monitoring Metrics: - Uptime: 99.5%+ - Average latency: 900-1500ms (LA route) - Download speed: 4-5 MB/s

Customer Value: Stable and reliable, suitable for production environments.

4. Unlimited Devices¶

The Problem:
Many VPNs limit device count, making team usage expensive.

Our Solution: - ✅ Unlimited devices: All devices under the router can use the service - ✅ All platforms supported: Windows, Mac, iPhone, Android, iPad - ✅ Business devices: Computers, phones, printers, security cameras

Customer Value: One subscription for entire company, lower per-person cost.

5. Native IP - Account Safety¶

The Problem:
Using public VPNs may lead to TikTok/Instagram account bans.

Our Solution: - ✅ US native IP: 168.148.92.254 (Spectrum Business LA) - ✅ Dedicated IP pool: Not shared public VPN IPs - ✅ Real ISP: Spectrum business broadband, not recognized as VPN by platforms

Customer Value: Reduce account risk, protect business security.

6. Compliant & Secure - Enterprise Encryption¶

Technical Features: - ✅ TLS 1.3 encryption: Same encryption level as banking websites - ✅ WebSocket camouflage: Traffic disguised as normal HTTPS requests - ✅ No-logging policy: User browsing content not recorded

Compliance: Only provides network acceleration services, no involvement in illegal content distribution.

Service Packages¶

Package Comparison¶

Target Customer Segmentation¶

• Basic: Individual sellers, studios (1-3 people)
• Standard: Small teams (5-10 people), startups
• Enterprise: Medium companies (10-50 people), agency service providers

Annual Plan Discount¶

• Basic: ¥2,990/year (Save 17% ~¥600)
• Standard: ¥5,990/year (Save 17% ~¥1,200)
• Enterprise: ¥12,990/year (Save 17% ~¥2,600)

Competitive Analysis¶

Market Comparison¶

Competitive Advantages¶

1. Only true "enterprise-grade" solution: Router deployment, unlimited devices, SLA guarantee
2. Designed for cross-border e-commerce: Smart routing doesn't affect domestic business
3. Account safety: Native IP, low ban risk
4. All-in-one service: Hardware + software + technical support included
5. Localized service: Chinese support, fast response

Sales Script Guide¶

Pain Point Identification¶

Scenario 1: Customer complains "TikTok often fails to load"¶

Response:
"How do you currently access TikTok? Using a VPN?"
→ If using VPN:
"VPNs have two problems: frequent disconnections affecting work, and public VPN IPs may lead to account bans. We're an enterprise router solution—works as soon as you connect to WiFi, and we use US native IPs so your accounts are safer."

Scenario 2: Customer says "We have 10 employees, VPN costs too much"¶

Response:
"Traditional VPNs charge per device, so 10 people might need multiple accounts. We're a router-level solution—Standard plan at ¥599/month supports 20 devices, about ¥30 per person monthly, and no need to install software on each device, saving time and money."

Scenario 3: Customer worries "Will it slow down domestic websites?"¶

Response:
"Don't worry about that! We have smart routing—domestic websites (Taobao, WeChat, Douyin) use direct connection, speed is just as fast as without VPN. Only international sites like TikTok and Instagram use the acceleration tunnel."

Scenario 4: Customer asks "What's the difference from VPN?"¶

Response:
"Three core differences:
1. Usage: We're router-level, works via WiFi, no software needed; VPN requires client installation per device.
2. Stability: We provide 99% uptime SLA; VPNs frequently disconnect.
3. Security: We use US native IPs; VPNs use public IPs that platforms easily detect and ban."

Customer Case Study¶

Case 1: Hangzhou TikTok Fashion Seller (5-person team)¶

Customer Background:
- Team size: 5 people (3 operations + 2 customer service) - Main platforms: TikTok Shop, Instagram - Previous solution: Each person bought ExpressVPN ($12.95/month x 5 = ¥460/month)

Problems Encountered: 1. VPN frequently disconnected, affecting live streaming and customer service 2. Access to domestic supplier websites (1688) became slow 3. Employees couldn't configure VPN, high IT support cost

After Using Our Solution: - Package: Standard (¥599/month) - Cost change: VPN ¥460/month → Ours ¥599/month (additional ¥139/month, but solves all pain points) - Results: - ✅ Uptime improved from 85% to 99% - ✅ Domestic website access unaffected - ✅ New employees onboarded in 5 minutes - ✅ Zero account ban incidents in 3 months

ROI Calculation: - Reduced order loss from disconnections: ¥2,000/month - Reduced IT support time: 4 hours/month x ¥100/hour = ¥400/month - Total benefit: ¥2,400/month - ¥139/month cost = ¥2,261/month net benefit

Implementation Process¶

Standard Delivery Process (3-5 days)¶

Day 1: Customer Research & Solution Design¶

• Understand customer team size, office location, existing network environment
• Evaluate bandwidth needs and device count
• Recommend suitable package
• Sign service contract

Day 2-3: Hardware Preparation & Configuration¶

• Prepare OpenWrt router hardware
• Pre-install OpenClash + Loyalsoldier rules
• Configure LA VPS connection parameters
• Test connection stability

Day 4: On-site Deployment¶

• Engineer on-site installation (or remote guidance)
• Connect router to customer network
• Test all device connections
• Verify TikTok/Instagram access speed

Day 5: Training & Acceptance¶

• Train customer IT personnel on basic maintenance
• Deliver monitoring dashboard access
• Sign acceptance document
• Enter after-sales service period

Technical Support & SLA¶

Service Level Agreement¶

Support Channels¶

Basic: - Weekday email support (9:00-18:00) - Online knowledge base

Standard: - 7 days x 12 hours online chat - WeChat/phone support - Remote assistance

Enterprise: - 7 days x 24 hours dedicated support - 1-hour response time - Dedicated technical advisor - Quarterly on-site inspection (for local customers)

Cost & Profit Analysis¶

Cost Structure per Customer (Standard Plan ¥599/month)¶

Profit at Scale¶

Scenario 1: 100 Standard Plan Customers¶

• Monthly revenue: ¥599 x 100 = ¥59,900
• Monthly cost: ¥405 x 100 = ¥40,500
• Monthly gross profit: ¥19,400 (32%)
• Annual profit: ¥232,800

Scenario 2: 50 Standard + 20 Enterprise¶

• Standard: ¥599 x 50 = ¥29,950
• Enterprise: ¥1,299 x 20 = ¥25,980
• Monthly revenue: ¥55,930
• Monthly cost: ~¥36,000 (estimated)
• Monthly gross profit: ¥19,930 (36%)
• Annual profit: ¥239,160

Break-even Analysis¶

Fixed Costs: - R&D investment (completed): ¥50,000 - Infrastructure: ¥5,000/month (servers, domains, monitoring) - Labor: ¥20,000/month (2-person team)

Break-even Point:
(¥5,000 + ¥20,000) / ¥194 = 129 Standard Plan customers

Or with mixed ratio (70% Standard + 30% Enterprise):
~100 customers to break even

Key Financial Metrics¶

Customer Acquisition Cost (CAC)¶

Channel Cost Analysis: - Referrals: ¥200/customer (referral rewards) - Community marketing: ¥500/customer (ads + community ops) - Trade shows: ¥1,000/customer (booth + travel) - Direct sales team: ¥1,500/customer (commission + salary)

Blended Average CAC: ¥800/customer

Lifetime Value (LTV)¶

Assumptions: - Average price: ¥599/month (Standard) - Average retention: 18 months - Annual plan discount: 15% - Renewal rate: 70%

LTV Calculation: - Year 1: ¥599 x 12 x 0.85 = ¥6,115 - Year 2: ¥599 x 6 x 0.7 = ¥2,516 - Total LTV: ¥8,631

LTV/CAC Ratio¶

¥8,631 / ¥800 = 10.8x

Assessment: Excellent (SaaS industry standard is 3x+)

Payback Period¶

¥800 / (¥599 x 32% gross margin) = 4.2 months

Market Expansion Strategy¶

Phase 1: Seed Customers (First 3 months)¶

Target: 10-20 customers
Strategy: - Acquire first 5 seed customers through personal network - Offer 50% discount for first month + free deployment - Request customer feedback and referrals

Phase 2: Word-of-Mouth (3-6 months)¶

Target: 50-100 customers
Strategy: - Customer referral rewards (¥200 per referral) - Soft articles in TikTok seller communities - Attend cross-border e-commerce trade shows - Establish WeChat official account/Knowledge Planet

Phase 3: Scale-up (6-12 months)¶

Target: 200-500 customers
Strategy: - Recruit regional agents (Hangzhou, Shenzhen, Guangzhou) - Partner with cross-border e-commerce training institutions - Online advertising (Google Ads, TikTok Ads) - Enterprise direct sales for large customers

Risks & Mitigation¶

Technical Risks¶

Risk 1: VPS blocked / IP banned¶

Probability: Medium
Impact: High (service interruption)
Mitigation: - Prepare multi-region VPS backup (LA + SG + JP) - Use CDN to hide real VPS IP - Monitor IP status weekly - Include "force majeure" clause in customer contracts

Risk 2: StarVPN service interruption¶

Probability: Low
Impact: High
Mitigation: - Backup second SOCKS5 provider - Sign SLA agreement with StarVPN - Real-time service availability monitoring

Compliance Risks¶

Risk: Network service regulatory policy changes¶

Probability: Medium
Impact: High
Mitigation: - Position as "enterprise international network acceleration service", avoid terms like "翻墙" - Don't proactively promote circumvention features - Require customers to sign "Compliance Usage Agreement" - Only serve enterprise customers, not C-end consumers

Market Risks¶

Risk: TikTok policy changes¶

Probability: Medium
Impact: Medium
Mitigation: - Expand service scenarios: not just TikTok, also Instagram, Facebook, LinkedIn - Transform into "global enterprise network acceleration service" - Serve other cross-border industries (payment, logistics, foreign trade)

Frequently Asked Questions¶

Q1: Is this service legal?¶

We provide enterprise network acceleration services using commercial VPS and enterprise-grade proxies. The technical principle is similar to corporate cross-border VPNs. We don't proactively promote circumvention features, only help enterprise customers access international platforms necessary for business. Customers must sign a "Compliance Usage Agreement."

Q2: Why is it more expensive than traditional VPNs?¶

We're not a VPN, we're an enterprise router solution. Value includes: 1. Unlimited device access (VPNs typically limit 3-5 devices) 2. 99% uptime SLA (VPNs have no guarantee) 3. Smart routing doesn't affect domestic business (VPNs don't support) 4. Native IP safer for accounts (VPNs use public IPs) 5. 7x24 technical support (VPNs basically no human support)

Q3: Will customer TikTok accounts be banned?¶

We use US native IP (Spectrum business broadband), not shared public VPN IPs. Account detection and ban risk is 90%+ lower than public VPNs. However, cannot 100% guarantee as platform risk control policies change. We recommend customers follow platform rules and not engage in violations like fake engagement.

Q4: What if VPS is blocked?¶

We have three layers of protection: 1. Use CDN to hide real IP 2. Prepare multi-region backup VPS (LA/SG/JP) 3. Enterprise customers can switch to backup route within 4 hours

Q5: Can we do C-end individual customers?¶

Not recommended in short term. Reasons: 1. Compliance risk: Large-scale C-end service easily regulated 2. Support cost: Individual users have less technical ability, high support cost 3. Price sensitive: C-end customers have strong bargaining power, low profit Suggest focusing on B2B enterprise customers with higher and more stable per-customer value.

Next Steps Action Plan¶

Sales Team Checklist¶

This Week:¶

• Familiarize with this document content
• Set up product demo environment
• List top 20 potential customer names
• Prepare customer demo PPT

This Month:¶

• Sign first 5 seed customers
• Complete 3 success case videos
• Establish customer WeChat community
• Design customer referral incentive mechanism

Tech Team Checklist¶

This Week:¶

• Deploy monitoring & alerting system
• Prepare 3 customer router devices
• Write customer deployment SOP document
• Establish backup VPS route

This Month:¶

• Implement customer self-service management portal
• Develop traffic statistics feature
• Establish automated fault recovery mechanism
• Complete first stress test (simulate 50 customers)

Document Version History¶

Confidentiality Notice¶

This document contains core business secrets and technical architecture information, for use only by internal sales, technical, and management teams. Unauthorized distribution, copying, or disclosure to competitors is strictly prohibited. Violators will be held legally responsible.

Contact Information¶

• Technical Support: (To be added)
• Sales Inquiry: (To be added)
• Business Cooperation: (To be added)

Tagline:
Make TikTok cross-border sellers access international platforms as smoothly as domestic websites!